Modernizing an International Non-Profit Organization
A global non-profit organization, the IWEC Foundation, was looking to update its brand in order to communicate its mission, impact, and goals in a more appealing, concise manner externally as well as internally in order to grow sponsorship, affiliations, and membership.
Our task was to enhance the existing visual and verbal identity while keeping already developed core elements of the brand, such as the logo and mission statement, intact. Due to IWEC’s global footprint, all parts of the brand identity had to be relevant and applicable across a variety of different cultures.
brandlove conducted several qualitative interviews, market research, and an assessment of existing marketing collateral. The goal was to highlight the unique IWEC value proposition and give the organization a distinct voice in the very crowded non-profit sector. Centered around the newly developed brand values of courage, diversity, and global commitment, we created a tone-of-voice, visual identity, and brand messaging that aligned with the existing mission statement of being a driver of female entrepreneurship worldwide. In addition to the identity system and corresponding “brand toolkit,” we also designed a suite of marketing materials aimed at potential sponsors and partners.
With the brand updates being extremely well received by internal and external stakeholders, we’re now moving forward with several website updates that reflect the new, modernized brand identity.